Included with every new Toyota lease or purchase.
PriusPrius
$28,350
Starting MSRP
as shown $27,950
57/56
Estimated
MPG
MPG
See why every lifestyle fits a Prius
Gallery
Electronic On-Demand All-Wheel Drive (AWD)For peace of mind when the weather is less than perfect, Prius’ available Electronic On-Demand All-Wheel Drive (AWD) gives you a confident drive. Dedicated electric drive motors automatically provide power to the rear tires when AWD senses slipping, and when extra traction isn’t required, Prius will continue to send power to the front wheels.
Gallery
Digital Key CapabilityTake advantage of what's already in your pocket. Available Remote Connect with Digital Key capability can detect your Bluetooth®-connected smartphone, enabling you to lock/unlock and start/stop your Prius.
Gallery
Wireless Apple CarPlay®Apple CarPlay® is a smarter, safer way to use your iPhone® while driving. Just sit inside Prius, and your compatible iPhone® wirelessly brings your favorite apps, maps and music onto Prius’ multimedia display. You can get directions, make calls, send and receive messages, and listen to music, all while staying focused on the road.
Gallery
60/40 Split Fold-Down Rear SeatsFold down either side of Prius’ 60/40 rear seats to adapt to what you’ve got. Fold them both down to maximize space, and you'll be surprised at how much you can bring along for the ride.
Gallery
Safe Exit AssistBy using radar sensors inside the rear bumper, Safe Exit Assist (SEA) helps detect approaching vehicles or bicycles from the rear. If the system determines that there may be a collision with a door opening, an audible alert can be heard as a visual alert appears on the side mirrors.
Gallery
Advanced ParkDesigned to assist you with parallel parking or backing into a parking space, available Advanced Park is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with steering control, and acceleration, braking and gear changes, to help you get into that perfect spot.
Gallery
Blind Spot Monitor with Rear Cross-Traffic AlertBlind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius’ blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
Gallery
Panoramic View MonitorPrius’ available Panoramic View Monitor helps you check your surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display. When you’re parked and using the Moving View setting, Prius creates an animated virtual view from above to give you a bigger picture of what’s around.
Gallery
Qi Wireless Charging and USB PortsDitch the cables with available Qi-compatible wireless charging. Simply place your Qi- compatible device in the charging slot to wirelessly charge up while on the go. And for more versatility and added convenience, Prius comes with six USB-c ports so you can connect and power up a variety of devices.
Prius Offers
Offer
Select a hybrid model above
Toyota Prius Hybrid Features
Genuine Toyota Accessories
Prius Accessories
Enhance the dramatic style and performance of your new Prius. Genuine Toyota Accessories add a personal touch while increasing the functionality of your vehicle. Built without compromise to Toyota’s exacting standards for quality, fit and finish. They are the only accessories designed and manufactured by Toyota engineers.
Our no cost maintenance plan
Every new Toyota comes a maintenance plan that covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first.
VIEW TOYOTACARE
Awards
2023 Autotrader Best New Car
2023 Toyota Prius Was Named a Best New Car by Autotrader
IIHS Top Safety Pick+
2024 Toyota Prius Is an Insurance Institute for Highway Safety TSP+
Top Rated Award
2024 Toyota Prius Is a 2024 Edmunds Top Rated Award winner
Explore the 2024 Toyota Prius
Show off the smooth curves and sharp details of the 2024 Toyota Prius Hybrid and show up everywhere you want to go in this high-tech yet fuel-efficient beauty!
High style and beauty isn’t the only thing going for this Prius! With up to 196 hp and all-wheel drive, this Prius is so much more than a good commuter. But all that power does not sacrifice the core value of the Prius: fuel efficiency. Enjoy up to 57 miles per gallon taking you away from the ordinary and anywhere you want to go.
The beauty continues inside with all of the smart safety and tech you’ve come to expect but offers something extra with elegant features like the available illumination notification that stylishly tells you when the car in front of you begins to move. And you have to see the available panoramic view mirror that uses 4 cameras, 1 on each side of the vehicle, to give you a panoramic view of your entire surroundings .
Customize your Prius with available accessories like a digital rearview mirror, parking assist, and heated rear seats. But don’t forget to protect this beauty with clear paint protection and the multimedia screen protector!
Take this beauty out for a spin….. Explore the 2024 Prius today!
Connected Services
Our available suite of Connected Services provides added convenience and peace of mind.
Safety Connect®Emergency SOS assistance and 24/7 Toyota Roadside Assistance.
Destination Assist24/7 live agent assistance to locate your next destination.
Wi-Fi ConnectTurn your Toyota into a hotspot with 4G connectivity.
Remote ConnectStart, lock/unlock your doors and more, using your compatible smart device.
Service ConnectGet personalized maintenance updates and vehicle health reports.
Prius Brochure
Download the brochure to see customizable options, features and everything else the 2024 Prius has to offer.
- Capability
- Impressive fuel efficiency
- Available Nightshade Special Edition
- Interior
- Exterior
- Technology
- 11.6-in. multimedia display
- Qi-compatible wireless charging
- Connected Services
- Audio Multimedia
- Toyota Safety Sense™ 3.0 (TSS 3.0)
- Models
- Features
- Colors & Trims
- Wheels
- Accessories
- Packages & Options
- Specifications
More Features