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An Exterior Angle of A 2024 prius 1227 - 5 Door Limited Hybrid LiftbackAn Exterior Angle of A 2024 prius 1227 - 5 Door Limited Hybrid Liftback
An Exterior Angle of A 2024 prius 1227 - 5 Door Limited Hybrid LiftbackAn Exterior Angle of A 2024 prius 1227 - 5 Door Limited Hybrid Liftback
Prius2024Prius
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$27,950
Starting MSRP
as shown $34,965
 
52/52
Estimated
MPG
 
included with every new Toyota lease or purchase
 
Hybrid Logo

See why every lifestyle fits a Prius

    man watching a 2023 Toyota Prius drive past on the street
    Gallery
    Electronic On-Demand All-Wheel Drive (AWD)For peace of mind when the weather is less than perfect, Prius’ available Electronic On-Demand All-Wheel Drive (AWD) gives you a confident drive. Dedicated electric drive motors automatically provide power to the rear tires when AWD senses slipping, and when extra traction isn’t required, Prius will continue to send power to the front wheels.
    Toyota Connect App on Phone works directly with your 2023 Toyota Prius
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    Digital Key CapabilityTake advantage of what's already in your pocket. Available Remote Connect with Digital Key capability can detect your Bluetooth®-connected smartphone, enabling you to lock/unlock and start/stop your Prius.
    large touchscreen control panel in a 2023 Toyota Prius
    Gallery
    Wireless Apple CarPlay®Apple CarPlay® is a smarter, safer way to use your iPhone® while driving. Just sit inside Prius, and your compatible iPhone® wirelessly brings your favorite apps, maps and music onto Prius’ multimedia display. You can get directions, make calls, send and receive messages, and listen to music, all while staying focused on the road.
    Woman loading cargo into the cargo area of a Prius and closing the door with 1 touch button power lift gate
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    60/40 Split Fold-Down Rear SeatsFold down either side of Prius’ 60/40 rear seats to adapt to what you’ve got. Fold them both down to maximize space, and you'll be surprised at how much you can bring along for the ride.
    2023 Toyota Prius parked on a city street
    Gallery
    Safe Exit AssistBy using radar sensors inside the rear bumper, Safe Exit Assist (SEA) helps detect approaching vehicles or bicycles from the rear. If the system determines that there may be a collision with a door opening, an audible alert can be heard as a visual alert appears on the side mirrors.
    2023 Toyota Prius Parking assist working in front a a city book store
    Gallery
    Advanced ParkDesigned to assist you with parallel parking or backing into a parking space, available Advanced Park is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with steering control, and acceleration, braking and gear changes, to help you get into that perfect spot.
    side mirror of a 2023 Toyota Prius showing blind spot detection
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    Blind Spot Monitor with Rear Cross-Traffic AlertBlind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius’ blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
    large touchscreen controls showing exterior camera safety angles in a 2023 Toyota Prius
    Gallery
    Panoramic View MonitorPrius’ available Panoramic View Monitor helps you check your surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display. When you’re parked and using the Moving View setting, Prius creates an animated virtual view from above to give you a bigger picture of what’s around.
    center console of a 2023 Toyota Prius
    Gallery
    Qi Wireless Charging and USB PortsDitch the cables with available Qi-compatible wireless charging. Simply place your Qi- compatible device in the charging slot to wirelessly charge up while on the go. And for more versatility and added convenience, Prius comes with six USB-c ports so you can connect and power up a variety of devices.
An Exterior Angle of A 2024 prius 1227 - 5 Door Limited Hybrid LiftbackAn Exterior Angle of A 2024 prius 1227 - 5 Door Limited Hybrid Liftback
Prius Offers
Offer
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Prius FWD LE Liftback Sedan

Leave a lasting impression

$27,950

Base MSRP

57/56

estimated MPG

DealersInventory
  • 8-in. Toyota Audio Multimedia touchscreen, six speakers, with wireless Apple CarPlay® & Android Auto compatible, SiriusXM® with 3-month Platinum Plan trial subscription. See toyota.com/audio-multimedia for details.
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Hybrid system net power: 194 hp
  • Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer, and warning messages

Choose Your Configuration

2 Configurations
  • An Exterior Angle of A 2024 prius 1223 - 5 Door LE Hybrid LiftbackAn Exterior Angle of A 2024 prius 1223 - 5 Door LE Hybrid LiftbackAn Exterior Angle of A 2024 prius 1223 - 5 Door LE Hybrid LiftbackAn Exterior Angle of A 2024 prius 1223 - 5 Door LE Hybrid Liftback
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Works with Apple CarPlay logoWorks with Apple CarPlay logo
Android Auto logoAndroid Auto logo
ToyotaCare logoToyotaCare logo
Toyota Safety Sense logoToyota Safety Sense logo
SiriusXM logoSiriusXM logo
Toyota Prius Hybrid Features
Toyota Prius illuminated door sillsToyota Prius illuminated door sills
Genuine Toyota Accessories

Prius Accessories

Enhance the dramatic style and performance of your new Prius. Genuine Toyota Accessories add a personal touch while increasing the functionality of your vehicle. Built without compromise to Toyota’s exacting standards for quality, fit and finish. They are the only accessories designed and manufactured by Toyota engineers.
View All Prius Accessories
An Exterior Angle of A 2024 prius 1227 - 5 Door Limited Hybrid LiftbackAn Exterior Angle of A 2024 prius 1227 - 5 Door Limited Hybrid Liftback
ToyotaCare black logo

Our no cost maintenance plan

Every new Toyota comes a maintenance plan that covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first.
VIEW TOYOTACARE
grey 2024 Toyota Prius Prime Plug In Hybrid parked in front of a house with a man unplugging it before he and a woman get ingrey 2024 Toyota Prius Prime Plug In Hybrid parked in front of a house with a man unplugging it before he and a woman get in

Awards

Best New Cars 2023 Autotrader logo
2023 Autotrader Best New Car
2023 Toyota Prius Was Named a Best New Car by Autotrader
2024 IIHS Top Safety Pick logo
IIHS Top Safety Pick+
2024 Toyota Prius Is an Insurance Institute for Highway Safety TSP+
Edmunds Top Rated 2024 logo
Top Rated Award
2024 Toyota Prius Is a 2024 Edmunds Top Rated Award winner
Explore the 2024 Toyota Prius
Show off the smooth curves and sharp details of the 2024 Toyota Prius Hybrid and show up everywhere you want to go in this high-tech yet fuel-efficient beauty!
High style and beauty isn’t the only thing going for this Prius! With up to 196 hp and all-wheel drive, this Prius is so much more than a good commuter. But all that power does not sacrifice the core value of the Prius: fuel efficiency. Enjoy up to 57 miles per gallon taking you away from the ordinary and anywhere you want to go.
The beauty continues inside with all of the smart safety and tech you’ve come to expect but offers something extra with elegant features like the available illumination notification that stylishly tells you when the car in front of you begins to move. And you have to see the available panoramic view mirror that uses 4 cameras, 1 on each side of the vehicle, to give you a panoramic view of your entire surroundings .
Customize your Prius with available accessories like a digital rearview mirror, parking assist, and heated rear seats. But don’t forget to protect this beauty with clear paint protection and the multimedia screen protector!
Take this beauty out for a spin….. Explore the 2024 Prius today!
Connected Services
Our available suite of Connected Services provides added convenience and peace of mind.
Safety Connect®Emergency SOS assistance and 24/7 Toyota Roadside Assistance.
Destination Assist24/7 live agent assistance to locate your next destination.
Wi-Fi ConnectTurn your Toyota into a hotspot with 4G connectivity.
Remote ConnectStart, lock/unlock your doors and more, using your compatible smart device.
Service ConnectGet personalized maintenance updates and vehicle health reports.
Toyota remote start from your smart watchToyota remote start from your smart watch

Prius Brochure

Download the brochure to see customizable options, features and everything else the 2024 Prius has to offer.

  • Capability
  • Impressive fuel efficiency
  • Available Nightshade Special Edition
  • Interior
  • Exterior
  • Technology
  • 11.6-in. multimedia display
  • Qi-compatible wireless charging
  • Connected Services
  • Audio Multimedia
  • Toyota Safety Sense™ 2.5
  • Models
  • Features
  • Colors & Trims
  • Wheels
  • Accessories
  • Packages & Options
  • Specifications
View Brochure
shot of the rear of a 2024 grey Toyota Prius Hybrid
grey 2024 toyota Prius on a road, camera angle from above
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