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See why every lifestyle fits a Toyota Prius

    man watching a 2023 Toyota Prius drive past on the street
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    Electronic On-Demand All-Wheel Drive (AWD)Get peace of mind in less than perfect weather. Dedicated electric drive motors automatically provide power to the rear wheels when Prius’ available Electronic On-Demand All-Wheel Drive (AWD) senses slipping. When extra traction isn’t required, power will continue to be sent to the front wheels.
    Toyota Connect App on Phone works directly with your 2023 Toyota Prius
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    Remote Connect Prius is up to speed with the latest tech. With an active Remote Connect trial or subscription, you can start the engine, lock/unlock doors and locate your vehicle using the Toyota app through your compatible smartphone or smartwatch. 1-year trial included on select grades. 4G network dependent.
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    Wireless Apple CarPlay®Bring along a familiar interface. With Prius' wireless Apple CarPlay® compatibility, you can use your compatible iPhone® with the multimedia system to get directions, make calls send and receive messages and listen to music, all while staying focused behind the wheel.
    Woman loading cargo into the cargo area of a Prius and closing the door with 1 touch button power lift gate
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    60/40 Split Fold-Down Rear SeatsFold down either side of Prius’ 60/40 rear seats to adapt to what you’ve got. Fold them both down to maximize space, and you'll be surprised at how much you can bring along for the ride.
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    Safe Exit Alert By using radar sensors inside the rear bumper, Safe Exit Alert (SEA) helps detect approaching vehicles from the rear. If the system determines that there may be a collision with a door opening, an audible alert can be heard as a visual alert appears on the side mirrors.
    2023 Toyota Prius Parking assist working in front a a city book store
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    Advanced ParkTo assist with parallel parking or backing into a parking space, available Advanced Park is ready with the touch of a button. This hands-free parking system uses cameras and sensors to provide steering, braking, acceleration and gear changes, to help you get into that perfect spot.
    2023 Toyota Prius Prime with blind spot monitoring
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    Available Blind Spot Monitor with Rear Cross-Traffic AlertBlind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius’ blind spot on either side. When you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and an audio tone.
    large touchscreen controls showing exterior camera safety angles in a 2023 Toyota Prius
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    Panoramic View MonitorPrius’ available Panoramic View Monitor (PVM) helps you check your surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display.
    center console of a 2023 Toyota Prius
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    Qi Wireless Charging and USB PortsSimply place your Qi-compatible device in the charging slot to wirelessly charge up while on the go. And for more versatility and added convenience, Prius comes with six USB-C ports so you can connect and power up a variety of devices.
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Toyota Prius Offers
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    Toyota Prius Hybrid Advantage
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    Genuine Toyota Accessories

    Toyota Prius Accessories

    Enhance the dramatic style and performance of your new Prius. Genuine Toyota Accessories add a personal touch while increasing the functionality of your vehicle. Built without compromise to Toyota’s exacting standards for quality, fit and finish. They are the only accessories designed and manufactured by Toyota engineers.
    View All Prius Accessories
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    Our no cost maintenance plan

    Every new Toyota comes a maintenance plan that covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first.
    VIEW TOYOTACARE
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    Awards

    2024 World Car Design of the Year
    The 2024 Toyota Prius Wins World Car Design of the Year by World Car Awards
    2024 Best Buy Award
    2024 Toyota Prius Is a Kelley Blue Book KBB.com Best Buy
    2024 Car of the year
    Toyota Prius: MotorTrend’s 2024 Car of the Year®
    2024 North American Car of the Year™
    Toyota Prius Is the 2024 North American Car of the Year™
    The logo for the Car and Driver 10 Best Award. It is blue and red and features the words car and driver 2024 under the logo.
    2024 Car and Driver 10Best
    Toyota Prius Was Named to Car and Driver's 10Best List for 2024
    2024 Top Safety Pick+
    2024 Toyota Prius Is an Insurance Institute for Highway Safety TSP+
    Best Vehicle
    Toyota Prius Is an HMPA's 2024 Best Vehicle
    Edmunds Top Rated 2024 logo
    Top Rated Award
    2024 Toyota Prius is a Edmunds Top Rated Award winner
    Explore the 2025 Toyota Prius Hybrid
    The Toyota Prius is the OG Hybrid sedan! And in 2025 The Toyota Prius Hybrid offers innovative technology with future-forward styling. Now Available: the Toyota Prius Nightshade Edition with black accents and unique style that pop on the Karashi color.
    The Toyota Prius hybrid takes you farther, an estimated 57 combined MPG with available all-wheel drive and up to 196 net combined horsepower that takes you from 0-60 mph in 7 seconds . Explore drive modes to customize your trip with EV mode, power mode, ECO Mode, and normal mode.
    Elevate your experience with available interior SmartLED Ambient Lighting. And protect your Prius with available All Weather Floor mats, All Weather Cargo Tray, Rear-View Mirror with HomeLink , and a multimedia screen protector. You can also choose from a variety of available genuine Toyota accessories to customize your Toyota.
    Be definitive.… Explore the 2025 Toyota Prius Hybrid today!
    Connected Services
    Our available suite of Connected Services provides added convenience and peace of mind.
    Safety Connect®Emergency SOS assistance and 24/7 Toyota Roadside Assistance.
    Destination Assist24/7 live agent assistance to locate your next destination.
    Wi-Fi Connect Turn your Toyota into a hotspot with 4G connectivity.
    Remote ConnectStart, lock/unlock your doors and more, using your compatible smart device.
    Service ConnectGet personalized maintenance updates and vehicle health reports. add image 2546x3648
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    Prius Brochure

    Download the brochure to see customizable options, features and everything else the 2025 Prius has to offer.

    • Capability
    • Impressive fuel efficiency
    • Available Nightshade Special Edition
    • Interior
    • Exterior
    • Technology
    • 11.6-in. multimedia display
    • Qi-compatible wireless charging
    • Connected Services
    • Audio Multimedia
    • Toyota Safety Sense™ 2.5
    • Models
    • Features
    • Colors & Trims
    • Wheels
    • Accessories
    • Packages & Options
    • Specifications
    View Brochure
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    grey 2024 toyota Prius on a road, camera angle from above
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