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An Exterior Angle of A 2024 rav4prime XSE AWDAn Exterior Angle of A 2024 rav4prime XSE AWD
An Exterior Angle of A 2024 rav4prime XSE AWDAn Exterior Angle of A 2024 rav4prime XSE AWD
RAV4 Prime20232024RAV4 Prime
2 Years | 25,000 Miles
Included with every new Toyota lease or purchase.
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View InventoryView Offers
Find Your Dealer
Starting MSRP
as shown $47,560
included with every new Toyota lease or purchase
Hybrid Logo
Hybrid Powertrain

Take charge of your ride in a RAV4 Prime

    red Toyota RAV4 Prime electric hybrid driving through a tunnel at night
    Electronic On-Demand AWDA smarter way to get the power to the ground. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping RAV4 Prime sustain optimal traction and breathtaking performance in inclement weather conditions.
    Toyota RAV4 Prime plug in hybrid badging
    Hybrid Battery WarrantyPeace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2024 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.
    Toyota RAV4 UBL sound system
    JBL® Premium Audio SystemEnhance the soundtrack to every adventure with RAV4 Prime’s available JBL® audio Premium Audio system. The next-gen system uses 800 watts of total power to drive 11 speakers in nine locations, including front horn tweeters and a rear-mounted subwoofer.
    RAV4 Prime plug in electric charging port
    An Electric DriveCity trips. Road trips. No problem. With its standard 6.6kW onboard charger, RAV4 Prime’s battery can be charged up in approximately 2.5 hours. When fully charged, RAV4 Prime has an EPA-estimated all-electric driving range of 42 miles. And with its ability to seamlessly switch between hybrid and EV modes, it’s easy to keep the excitement going with an EPA-estimated combined 94 MPGe rating.
    exterior image of a red Toyota RAV4 prime plug in electric hybrid
    Unique Front EndTough looks come standard. The unique front end of RAV4 Prime features a uniquely painted grille, a sculpted front chin spoiler and more to remind all why this ride perfectly puts the “sport” back in “SUV.”
    inside Toyota RAV4 parked at the ocean
    Toyota Audio MultimediaDesigned to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like “Hey, Toyota.” From listening to music to finding your destinations, and more—stay connected to every adventure.
    red Toyota RAV4 Prime driving down tree lined road with a city in the background
    Eight AirbagsRAV4 Prime comes standard with a driver and front passenger Advanced Airbag System with driver and front passenger seat-mounted side airbags, driver knee airbag, front passenger seat-cushion airbag, in addition to front and rear side curtain airbags — eight airbags total.
    Toyota SUV Vehicle lineup in a parking log overlooking a beach and the ocean
    Front and Rear Parking Assist With Automatic BrakingWhen the system detects there is a possibility of contact with an object or vehicle, RAV4 Prime’s available Front and Rear Parking Assist with Automatic Braking (PA w/AB) sends audible and visual warnings, and in certain conditions, may automatically apply the brakes.
    inside a Toyota RAV4 Prime with blue ambient lighting and touchscreen
    Ambient LightingRAV4 Prime’s available LED accent lights highlight interior features and enhance the feel of the cabin. The door switches are also illuminated for better visibility, so you can see comfortably, no matter how dark the night sky gets.
An Exterior Angle of A 2024 rav4prime XSE AWDAn Exterior Angle of A 2024 rav4prime XSE AWD
RAV4 Prime Offers
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Leave a lasting impression




estimated MPG/MPGe

  • 18-in. 5-spoke black-painted and machined sport alloy wheels including temporary spare
  • All-Wheel Drive Integrated Management (AIM) with Multi-Information Display (MID) monitor
  • Bi-LED projector low- and high-beam headlights with LED accent lights, Automatic High Beams (AHB) and auto on/off
  • Fabric-trimmed seats with sporty red stitching and embossed seat inserts; heated front seats; 8-way power-adjustable front driver's seat with lumbar support; 4-way adjustable front passenger seat with seatback pocket
  • Toyota Safety Sense™ 2.0 (TSS 2.0) — Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist (LDA w/SA), Lane Tracing Assist (LTA), Automatic High Beams, (AHB) Full-Speed Range Dynamic Radar Cruise Control (DRCC), and Road Sign Assist (RSA)

  • An Exterior Angle of A 2024 rav4prime SE AWDAn Exterior Angle of A 2024 rav4prime SE AWDAn Exterior Angle of A 2023 rav4prime SE AWDAn Exterior Angle of A 2024 rav4prime SE AWD
Silver Sky Metallic
Works with Apple CarPlay logoWorks with Apple CarPlay logo
Android Auto logoAndroid Auto logo
Toyota Safety Sense logoToyota Safety Sense logo
SiriusXM logoSiriusXM logo
ToyotaCare logoToyotaCare logo
Toyota Plug In Hybrid Advantage
Toyota RAV4 accessoriesToyota RAV4 accessories
Genuine Toyota Accessories

RAV4 Prime Accessories

Enhance the dramatic style and performance of your new RAV4 Prime. Genuine Toyota Accessories add a personal touch while increasing the functionality of your vehicle. Built without compromise to Toyota’s exacting standards for quality, fit and finish. They are the only accessories designed and manufactured by Toyota engineers.
View All RAV4 Prime Accessories
An Exterior Angle of A 2024 rav4prime XSE AWDAn Exterior Angle of A 2024 rav4prime XSE AWD
ToyotaCare black logo

Our no cost maintenance plan

Every new Toyota comes a maintenance plan that covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first.
red Toyota RAV4 parked in front of a modern house at nightred Toyota RAV4 parked in front of a modern house at night


2023 IIHS Top Safety Pick logo
IIHS Top Safety Pick
2023 Toyota RAV4 Prime is an IIHS TSP+
Kelly Blue Book Official Guide Best Resale Value Award 2023 logo
KBB Resale Value Award
2023 Toyota RAV4 Prime Was Named Best Resale Value in Its Class by Kelley Blue Book’s
Explore the 2024 Toyota RAV4 Prime Plug-in Hybrid
The 2024 RAV4 Prime is a plug-in hybrid powered with an advanced gas/electric powertrain that allows you to get up to 42 Miles of EPA-estimated all-electric driving before it switches itself over to hybrid power. But this RAV4 Plug-in Hybrid does not sacrifice in power to give you a whopping EPA-estimated combined 94 MPGe rating, it comes with 302 net combined horsepower and AWD.
The technological advancements continue inside the RAV4 Prime. With available QI-Compatible Wireless Charging , Parking Assist , and try out the available Head-Up Display which projects all the driving info you need right in front of you on your windshield. Taking a long trip is relaxing and comfortable with the available RAV4 Prime’s Premium Seats and Wireless Apple CarPlay and Wireless Android Auto that allow you to stream right to your touchscreen multimedia display. And enjoy the view inside and out with available in-cabin ambient lighting and available Panoramic Glass Roof.
Customize your RAV4 Prime with available accessories like a fixed all-weather floor mats, cross bars, body side molding,, and clear paint protection.
Enjoy your ride….. Explore the 2024 Toyota RAV4 Prime plug-in hybrid today!
interior image of Toyota RAV4 Prime electric hybrid showing black leather seats and dual moonroofinterior image of Toyota RAV4 Prime electric hybrid showing black leather seats and dual moonroof
What is a Plug In Hybrid?
Toyota plug-in hybrid vehicles intelligently go between rechargeable battery power and conventional fueling systems and thanks to their larger battery pack, they run farther on electric power alone than a traditional hybrid. The Toyota RAV4 Prime is a plug-in hybrid that can drive up to 42 miles on a full charge before switching over to using fuel to power the vehicle.
Connected Services
Our available suite of Connected Services provides added convenience and peace of mind.
Safety Connect®Emergency SOS assistance and 24/7 Toyota Roadside Assistance.
Destination Assist24/7 live agent assistance to locate your next destination.
Wi-Fi ConnectTurn your Toyota into a hotspot with 4G connectivity.
Remote ConnectStart, lock/unlock your doors and more, using your compatible smart device.
Service ConnectGet personalized maintenance updates and vehicle health reports.
Toyota remote start from your smart watchToyota remote start from your smart watch

Explore the brochure and learn more

Download the brochure to see customizable options, features and everything else the 2024 RAV4 Prime has to offer.

  • Exterior
  • RAV4 Prime
  • Performance
  • Dynamic Torque Vectoring
  • Plug-in performance
  • Connected Services
  • Audio Multimedia
  • Apple CarPlay®
  • Android Auto™
  • JBL®
  • Amazon Alexa
  • Toyota Safety Sense™ 2.0
  • RAV4 Models
  • Colors
  • Trims & Wheels
  • Accessories
  • Features
  • Specifications
View Brochure
red Toyota RAV4 Prime driving through a tunnel at night
red Toyota RAV4 Prime plus in hybrid driving on a bridge over water
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